Award Shows (Linear & Digital)
Project managed the Creative Services team that produces all marketing, and social assets for Unscripted Live Shows including the Billboard Music Awards, Golden Globes, Dick Clark’s New Years Rockin' Eve, the YouTube Streamy Awards and more.
I owned all produced assets for high-profile talent (Musical Artists, A-List Celebrities, Influencers, etc).
This video (above and to the right) for example went on both @amas as well as Cardi B's social pages.
I also led the video shoot with Cardi B, in which we produced these one-liners which were used for promo.
This video (above and to the right) for example went on both @amas as well as Cardi B's social pages.
I also led the video shoot with Cardi B, in which we produced these one-liners which were used for promo.
Assets were posted to both the award show channels, as well as the Talent's official pages.
I guided and led video shoots with talent, e.g. video shoot and production for this creative asset with Liza Koshy.
I directed and produced all assets of this nature for the social channels of all award shows, which would also go on the social channels of the talen.
Russell Brand
(6+ Million Subscribers on YouTube)
As a Growth Strategy consultant, I assisted Russell Brand's team in optimizing their YouTube channel growth by providing creative direction and topic suggestions to improve CTR, watch time and subscriber count.
As a Growth Strategy consultant, I assisted Russell Brand's team in optimizing their YouTube channel growth by providing creative direction and topic suggestions to improve CTR, watch time and subscriber count.
OwnagePranks
(5+ Million Subscribers on YouTube)
As Creative Director and Producer I wore many hats on the OwnagePranks team.
We took creative content and optimized episode structure to maximize watch time and growth of the channel, taking hours of prank call footage and packaging them into bite-sized explosive and viral content.
Managed all social media channels. Established branded partnerships and ad integrations on episodes.
As Creative Director and Producer I wore many hats on the OwnagePranks team.
We took creative content and optimized episode structure to maximize watch time and growth of the channel, taking hours of prank call footage and packaging them into bite-sized explosive and viral content.
Managed all social media channels. Established branded partnerships and ad integrations on episodes.
TikTok Influencers (Viral Videos)
I provided strategy and creative direction for Influencer Marketing Initiatives, taking advantage of influencers' niche and content style in order to promote products. I consistently produced viral videos which led to record-low CPAs.
Here are only 3 of the many influencers I used, achieving CPAs as low as $0.25 and millions of views on our ads.
I provided strategy and creative direction for Influencer Marketing Initiatives, taking advantage of influencers' niche and content style in order to promote products. I consistently produced viral videos which led to record-low CPAs.
Here are only 3 of the many influencers I used, achieving CPAs as low as $0.25 and millions of views on our ads.
