Awards & Accolades
Top Performer (2023)
LIZHI Inc. (900+ employees)
Best Performing Team (2023)
LIZHI Inc. (900+ employees)
Founding Member of Disney Technology DTCI (Direct to Consumer & International)
Founding Member of Disney Technology DTCI (Direct to Consumer & International)
The Walt Disney Company
Published Researcher in Numerical & Algorithm Analysis
University of California, Santa Barbara
University of California, Santa Barbara
About me
I am a Growth Marketing Leader and Analyst with 8+ years of experience in Marketing. I've scaled paid media, creative strategy, and marketing operations across consumer, entertainment, and fitness brands.
My work focuses on connecting creative output with performance data. I build systems that tie spend, testing, and funnel metrics directly to customer acquisition cost, conversion efficiency, and long-term value.
I focus on three core areas:
I. Acquisition
I manage paid media across Meta, Google, TikTok, and CTV, optimizing for cost efficiency and scalable growth.
I. Acquisition
I manage paid media across Meta, Google, TikTok, and CTV, optimizing for cost efficiency and scalable growth.
II. Conversion
I run structured creative testing and funnel optimization to improve conversion rates and lead quality.
I run structured creative testing and funnel optimization to improve conversion rates and lead quality.
III. Retention
I improve lifecycle performance by aligning acquisition strategy with long-term customer value and retention metrics.
I improve lifecycle performance by aligning acquisition strategy with long-term customer value and retention metrics.
I approach marketing as a measurement problem. Every decision is tied to CAC, LTV, and conversion performance rather than arbitrary irrelevant deliverables.
